About Us

ScottyJr Media, LLC is a certified member of the National Minority Supplier Development Council (NMSDC)

From the desk of the CEO…

Marketing to the Caribbean American Consumers has always been an afterthought for many advertising agencies and Brands.  They were never recognized as a subset of the African American Consumer Market, having their own culture and identity, but rather as a monolithic group of Black people.  Not any more!  With a growing population base in the USA, having estimated remittances totaling $15.1 Billion in 2020, they are now being noticed and taken very seriously by many Brands.

ScottyJr Media recognizes that the Caribbean American consumers are a vibrant microcosm of the Multicultural landscape and MUST be communicated to in an authentic and deliberate voice.  The Caribbean community is diverse and each group is a niche that adamantly identifies with their country of birth. If your Caribbean marketing campaign does not address each island cultural nuances, chances are it will fail. ScottyJr Media understands that the infusion of each island’s culture, music, fashion, spirituality and economics into the general population, are all driving forces which influences today’s global marketplace.

ScottyJr Media is a collaboration of marketing professionals, having the knowledge, insight, respect and discipline to identify the similarity and differences of the Caribbean community that influences the one global marketplace.  We are marketing experts driven by data, analytics, strategic thinking  and cultural heritage, empowered to maximize consumer engagements and ultimately ROI for Brands.